Are you measuring real enquiries?
Check form and call tracking against actual records. Separate duplicate submissions, spam and qualified opportunities before changing bidding goals.
SEM / Google Ads
Turn search intent into better enquiries.
You are paying for clicks, but the phone stays quiet—or the enquiries are the wrong fit. Before increasing the budget, find out what is happening between the search and the sale.
Free audit →Start by finding the gap.
Do the search terms match your offer?
Review the queries you pay for, locations and exclusions. AI helps group the terms; a marketer decides which intent the business can serve.
Does the page deliver the ad’s promise?
Review the offer, evidence, mobile experience and next step together. An ad change cannot fix a broken enquiry form.
What we deliver, and where AI helps
Reach customers who are actively searching.
Search campaigns built around your offer, keywords and landing pages.
What you receive
Includes negative keywords, setup, conversion tracking and tests. Measure qualified enquiries, acquisition cost and conversion rate.
Illustrative workflow · not a client case study
A search-term review
Group queries by intent → review relevance with your team → propose exclusions or a more suitable page.
Output: an annotated query review and prioritised test brief. Changes to spend, targeting and claims require approval.
Agree the scope before work starts.
Agree the campaigns, account access, media budget and landing-page responsibilities before launch. Media spend, platform charges, build work and ongoing management are itemised. Tracking depends on the access and systems available.
How we measure progress
Review qualified enquiries and acquisition cost alongside conversion rate. Connect to pipeline or sales where CRM data allows. Allow for conversion delays before deciding whether a test worked.
Tell us what is holding you back.
Start with your website, current channels and one specific problem.